Harvard Business Review
The New Science of Customer Emotions:
A better way to drive growth and profitability
In the November 2015 issue of the HBR, authors
Scott Magids, Alan Zorfas and Daniel Leemon discuss
why emotional connections matter—and how to identify,
define and leverage those motivators to accelerate growth
When customers are Emotionally Connected to a brand, they buy more, pay more, advocate more and stay longer. Motista's Emotional Connection Score™ (ECS™) measures a business' Emotional Connection and, in industry after industry, has proven to be a stronger predictor of financial outcomes than customer satisfaction or brand health metrics.
Leading brands in financial services, retail, consumer packaged goods and B2B leverage Motista’s predictive intelligence on Emotional Connection to build and activate sustainable business growth strategies. Motista enables companies to unlock profitable growth opportunities by activating Emotional Connection across the total customer experience.
With a culture of collaboration and innovation that thrives on a unique mission to enable companies to activate emotion, Motista is undergoing a period of rapid growth, which requires the addition of highly qualified talent. If you have a track record of success in client management, marketing, analytics, research or operations, then let’s talk.
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