The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. As you know, we recently launched our blog, and we’ve been brainstorming … Continue reading
This is the fourth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon and any issues related to consumer connection you’d like to see us lampoon … Continue reading
A retail banking executive asked me last week, “Why do we need to build connection if we already have good satisfaction scores?” For a company whose mission is to help marketers move beyond satisfaction when it comes to customer relationships, … Continue reading
At Motista, we are proud to provide marketers high-quality consumer connection intelligence to guide decisions. Since our first survey launched in 2007, we have applied extraordinary data quality standards to our online sampling—standards that align with the TrueSample® Quality Council’s … Continue reading
This is the third in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon and any issues related to consumer connection you’d like to see us lampoon … Continue reading
The question that still puzzles marketers today isn’t “How are consumers connecting to my brand?” but “Why are consumers connecting with my brand?” Leveraging “why” consumers are more willing to pay more, “like” your brand or share information about your … Continue reading
