As all retailers (and retail brand marketers!) are aware, the holiday season is the most critical time of year for driving sales. Because that season is so important, most retailers are already in the process of planning their holiday campaigns … Continue reading
This is the fifth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon and any issues related to consumer connection you’d like to see us lampoon … Continue reading
The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are some noteworthy articles on marketing and advertising trends from the … Continue reading
On July 18, the CMO Council released its seminal report, “The 2011 State Of Marketing: Outlook, Intentions and Investments.” The report surveyed more than 700 senior-level marketing professionals and focused on topics ranging from 2011 budgets to mandates from senior … Continue reading
