Monthly Archives: August 2011

Retailers: Drive Holiday Sales with Connections that Really Matter to Consumers

As all retailers (and retail brand marketers!) are aware, the holiday season is the most critical time of year for driving sales. Because that season is so important, most retailers are already in the process of planning their holiday campaigns … Continue reading »

Posted in Company News, Consumer Connection, Survey Data | Tagged , , , , , | 2 Comments

Moments of Truth Cartoon: The Insight Guru…It’s High Time Companies Benefit from Internal Enlightenment

This is the fifth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon and any issues related to consumer connection you’d like to see us lampoon … Continue reading »

Posted in Consumer Connection, Industry Perspective, Moments of Truth | Tagged , , , , , , , | 5 Comments

July Consumer Connection Roundup

The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are some noteworthy articles on marketing and advertising trends from the … Continue reading »

Posted in Consumer Connection, Industry Perspective | Tagged , , , , | 1 Comment

How to Achieve Your Marketing Goals

On July 18, the CMO Council released its seminal report, “The 2011 State Of Marketing: Outlook, Intentions and Investments.” The report surveyed more than 700 senior-level marketing professionals and focused on topics ranging from 2011 budgets to mandates from senior … Continue reading »

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