Monthly Archives: April 2012

How Do We Prove the Value of Facebook and Twitter to Our Business?

In recent weeks, Motista’s retail clients have asked us to help quantify and prove the business value of marketing through Facebook and Twitter.  Our retail clients continue to express “cautious optimism” when it comes to these vehicles.  Of course, Facebook … Continue reading »

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The Trouble with Market Research…

Our friend Tom Fishburne recently published a  great cartoon entitled “Market Research”  that speaks directly to the problem we founded Motista to help address—the length of time it takes for marketers to get the consumer insights they need to do … Continue reading »

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