Our friend Tom Fishburne recently published a great cartoon entitled “Market Research” that speaks directly to the problem we founded Motista to help address—the length of time it takes for marketers to get the consumer insights they need to do their jobs.
As usual, Tom’s post was spot on (and he’s kindly allowed us to post this particular cartoon here on our blog, as well!). The time, resources and waiting involved in the traditional market research processes we’ve all relied on for decades—quant studies, focus groups, store intercepts, concept testing, etc.—just have not kept pace with the speed of business (or consumers, for that matter) today. Unfortunately, this traditional model, while still providing valuable insights, is broken and ripe for disruption. Market researchers need new tools that can help them gain insights into what motivates consumers at the emotional level, and they need those insights right now, not in weeks or months.
As luck would have it, those are the kind of timely insights into consumer motivations that our connection intelligence tools were designed to provide. And with Motista, you don’t have to wait until you’re nearly retired to get them!