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Author Archives: Alan Zorfas
With Less Than a Week to Go, Romney Is Strengthening His Emotional Connection to Voters
For the last seven weeks, Motista has been quantifying the emotional connection voters have with the two Presidential candidates. We fielded our survey just after the conventions, after the second debate, and again last week, after all the debates were … Continue reading
Debate Round II: Through the Lens of Emotional Connection
I was listening to a political pundit on the radio yesterday comparing the second presidential debate to a boxing match: “Obama won on points!” Indeed, he may have, but not all punches are created equal. So, which punches really connected … Continue reading
The Trouble with Market Research…
Our friend Tom Fishburne recently published a great cartoon entitled “Market Research” that speaks directly to the problem we founded Motista to help address—the length of time it takes for marketers to get the consumer insights they need to do … Continue reading
Moments of Truth Cartoon: Life Insurance is Not “Trending”
This is the tenth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks who … Continue reading
Moments of Truth Cartoon Hypnosis: Bridging the Connection Gap
This is the ninth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks who … Continue reading
Moments of Truth: Interpretive Dance
This is the eighth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading
Moments of Truth Cartoon Social Chatter: Get Beyond the “Chatter” You Want to Hear to Focus on What Matters
This is the seventh in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading
Moments of Truth Cartoon EenieMeenieMineyMo: Bring Objective Intelligence to the Marketing Process
This is the sixth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading
Moments of Truth Cartoon: The Insight Guru…It’s High Time Companies Benefit from Internal Enlightenment
This is the fifth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon and any issues related to consumer connection you’d like to see us lampoon … Continue reading
July Consumer Connection Roundup
The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are some noteworthy articles on marketing and advertising trends from the … Continue reading






