Category Archives: Best Practices & Tips

Q3 Updates from Motista

Posted on November 7, 2011 by Team Motista

We listened to you and made some innovative upgrades to the Consumer Connection Environment this quarter. New to Motista’s toolset is a positioning tool, as well as several enhanced capabilities within the existing environment. All of our product improvements are … Continue reading »

Posted in Best Practices & Tips, Product Updates | Tagged connection intelligence, consumer connection, Motista, Motista best practices, product updates | Leave a comment

Marketers: Take Action on Consumer Connection

Posted on July 7, 2011 by Alan Zorfas

The question that still puzzles marketers today isn’t “How are consumers connecting to my brand?” but “Why are consumers connecting with my brand?” Leveraging “why” consumers are more willing to pay more, “like” your brand or share information about your … Continue reading »

Posted in Best Practices & Tips, Consumer Connection, Industry Perspective | Tagged advertising, brand, consumer connection, consumer intelligence, marketing | Leave a comment

Motista’s Reading List: Blogs and News

Posted on June 13, 2011 by Alan Zorfas

As the mix of channels available for brands to communicate and connect with consumers continues to expand, it’s a really exciting time for marketers. On the flipside, marketers are under more pressure than ever before to deliver results at the … Continue reading »