Category Archives: Consumer Connection

Biggest Breakthrough Over Past Year

At the beginning of each year, I ask our team to reflect on Motista’s biggest breakthroughs in the past year.  Overwhelmingly, our team had a consensus response looking back on 2012:  The biggest breakthrough came from our clients, in how … Continue reading »

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What’s really motivating Hispanic consumers to buy tablets?

Hispanic consumers have proven to be avid early adopters of new mobile technologies, including tablets.  According to research from Zpyrme, Hispanic consumers will spend $18 billion on mobile technology devices (including tablets) in 2012, up a staggering 30% from 2011.  … Continue reading »

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How Do We Really Motivate Affluent Shoppers?

Like many in the world of retailing, Motista’s retail clients are keenly focused on affluent shoppers. While households with incomes over $100,000 account for 18% of all U.S. households, affluent consumers now constitute 50% of all U.S. retail spending. Retailers … Continue reading »

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How Do We Prove the Value of Facebook and Twitter to Our Business?

In recent weeks, Motista’s retail clients have asked us to help quantify and prove the business value of marketing through Facebook and Twitter.  Our retail clients continue to express “cautious optimism” when it comes to these vehicles.  Of course, Facebook … Continue reading »

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The Trouble with Market Research…

Our friend Tom Fishburne recently published a  great cartoon entitled “Market Research”  that speaks directly to the problem we founded Motista to help address—the length of time it takes for marketers to get the consumer insights they need to do … Continue reading »

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December Consumer Connection Roundup

The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends we … Continue reading »

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November Consumer Connection Roundup

The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends we … Continue reading »

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Moments of Truth Cartoon: Life Insurance is Not “Trending”

This is the tenth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks who … Continue reading »

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Moments of Truth Cartoon Hypnosis: Bridging the Connection Gap

This is the ninth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks who … Continue reading »

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October Consumer Connection Roundup

The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends we … Continue reading »

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