Category Archives: Consumer Connection

Moments of Truth: Interpretive Dance

This is the eighth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading »

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September Consumer Connection Roundup

The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends we … Continue reading »

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Moments of Truth Cartoon Social Chatter: Get Beyond the “Chatter” You Want to Hear to Focus on What Matters

This is the seventh in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading »

Posted in Consumer Connection, Industry Perspective, Moments of Truth | Tagged , , , , , , , , , | 5 Comments

August Consumer Connection Roundup

The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends from … Continue reading »

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During Life Insurance Awareness Month, Use Connection Intelligence to Win Business

September is Life Insurance Awareness Month, and it’s front of mind for Motista’s life insurance clients. The campaign is spearheaded by LIFE (Life and Health Insurance Foundation for Education), a nonprofit organization dedicated to helping consumers make smart insurance decisions … Continue reading »

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Retailers: Drive Holiday Sales with Connections that Really Matter to Consumers

As all retailers (and retail brand marketers!) are aware, the holiday season is the most critical time of year for driving sales. Because that season is so important, most retailers are already in the process of planning their holiday campaigns … Continue reading »

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Moments of Truth Cartoon: The Insight Guru…It’s High Time Companies Benefit from Internal Enlightenment

This is the fifth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon and any issues related to consumer connection you’d like to see us lampoon … Continue reading »

Posted in Consumer Connection, Industry Perspective, Moments of Truth | Tagged , , , , , , , | 5 Comments

July Consumer Connection Roundup

The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are some noteworthy articles on marketing and advertising trends from the … Continue reading »

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How to Achieve Your Marketing Goals

On July 18, the CMO Council released its seminal report, “The 2011 State Of Marketing: Outlook, Intentions and Investments.” The report surveyed more than 700 senior-level marketing professionals and focused on topics ranging from 2011 budgets to mandates from senior … Continue reading »

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Consumer Connection Roundup

The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. As you know, we recently launched our blog, and we’ve been brainstorming … Continue reading »

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