Tag Archives: brand

What’s really motivating Hispanic consumers to buy tablets?

Hispanic consumers have proven to be avid early adopters of new mobile technologies, including tablets.  According to research from Zpyrme, Hispanic consumers will spend $18 billion on mobile technology devices (including tablets) in 2012, up a staggering 30% from 2011.  … Continue reading »

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Moments of Truth Cartoon: Life Insurance is Not “Trending”

This is the tenth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks who … Continue reading »

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Moments of Truth Cartoon Hypnosis: Bridging the Connection Gap

This is the ninth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks who … Continue reading »

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Moments of Truth: Interpretive Dance

This is the eighth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading »

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Moments of Truth Cartoon Social Chatter: Get Beyond the “Chatter” You Want to Hear to Focus on What Matters

This is the seventh in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading »

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Marketers: Take Action on Consumer Connection

The question that still puzzles marketers today isn’t “How are consumers connecting to my brand?” but “Why are consumers connecting with my brand?” Leveraging “why” consumers are more willing to pay more, “like” your brand or share information about your … Continue reading »

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