Tag Archives: consumer intelligence

What’s really motivating Hispanic consumers to buy tablets?

Hispanic consumers have proven to be avid early adopters of new mobile technologies, including tablets.  According to research from Zpyrme, Hispanic consumers will spend $18 billion on mobile technology devices (including tablets) in 2012, up a staggering 30% from 2011.  … Continue reading »

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Moments of Truth Cartoon: Life Insurance is Not “Trending”

This is the tenth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks who … Continue reading »

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Moments of Truth Cartoon Hypnosis: Bridging the Connection Gap

This is the ninth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks who … Continue reading »

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Moments of Truth: Interpretive Dance

This is the eighth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading »

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Moments of Truth Cartoon Social Chatter: Get Beyond the “Chatter” You Want to Hear to Focus on What Matters

This is the seventh in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading »

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Moments of Truth Cartoon EenieMeenieMineyMo: Bring Objective Intelligence to the Marketing Process

This is the sixth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading »

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During Life Insurance Awareness Month, Use Connection Intelligence to Win Business

September is Life Insurance Awareness Month, and it’s front of mind for Motista’s life insurance clients. The campaign is spearheaded by LIFE (Life and Health Insurance Foundation for Education), a nonprofit organization dedicated to helping consumers make smart insurance decisions … Continue reading »

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Retailers: Drive Holiday Sales with Connections that Really Matter to Consumers

As all retailers (and retail brand marketers!) are aware, the holiday season is the most critical time of year for driving sales. Because that season is so important, most retailers are already in the process of planning their holiday campaigns … Continue reading »

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Moments of Truth Cartoon: The Insight Guru…It’s High Time Companies Benefit from Internal Enlightenment

This is the fifth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon and any issues related to consumer connection you’d like to see us lampoon … Continue reading »

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How to Achieve Your Marketing Goals

On July 18, the CMO Council released its seminal report, “The 2011 State Of Marketing: Outlook, Intentions and Investments.” The report surveyed more than 700 senior-level marketing professionals and focused on topics ranging from 2011 budgets to mandates from senior … Continue reading »

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