Tag Archives: consumer research

Moments of Truth Cartoon: Life Insurance is Not “Trending”

This is the tenth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks who … Continue reading »

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Moments of Truth Cartoon Hypnosis: Bridging the Connection Gap

This is the ninth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks who … Continue reading »

Posted in Consumer Connection, Industry Perspective, Moments of Truth | Tagged , , , , , , , , , | 6 Comments

Moments of Truth: Interpretive Dance

This is the eighth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading »

Posted in Consumer Connection, Industry Perspective, Moments of Truth | Tagged , , , , , , , , , | 1 Comment

Moments of Truth Cartoon Social Chatter: Get Beyond the “Chatter” You Want to Hear to Focus on What Matters

This is the seventh in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading »

Posted in Consumer Connection, Industry Perspective, Moments of Truth | Tagged , , , , , , , , , | 5 Comments

Moments of Truth Cartoon EenieMeenieMineyMo: Bring Objective Intelligence to the Marketing Process

This is the sixth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading »

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During Life Insurance Awareness Month, Use Connection Intelligence to Win Business

September is Life Insurance Awareness Month, and it’s front of mind for Motista’s life insurance clients. The campaign is spearheaded by LIFE (Life and Health Insurance Foundation for Education), a nonprofit organization dedicated to helping consumers make smart insurance decisions … Continue reading »

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Retailers: Drive Holiday Sales with Connections that Really Matter to Consumers

As all retailers (and retail brand marketers!) are aware, the holiday season is the most critical time of year for driving sales. Because that season is so important, most retailers are already in the process of planning their holiday campaigns … Continue reading »

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Moments of Truth Cartoon: The Insight Guru…It’s High Time Companies Benefit from Internal Enlightenment

This is the fifth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon and any issues related to consumer connection you’d like to see us lampoon … Continue reading »

Posted in Consumer Connection, Industry Perspective, Moments of Truth | Tagged , , , , , , , | 5 Comments

Moments of Truth Cartoon: Homework…Bridging the Information Gap for Marketers

This is the fourth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon and any issues related to consumer connection you’d like to see us lampoon … Continue reading »

Posted in Industry Perspective, Moments of Truth | Tagged , , , , , , , , , | 5 Comments

In Banking, Customer Connection Really Matters

A retail banking executive asked me last week, “Why do we need to build connection if we already have good satisfaction scores?” For a company whose mission is to help marketers move beyond satisfaction when it comes to customer relationships, … Continue reading »

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