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Tag Archives: market research
What’s really motivating Hispanic consumers to buy tablets?
Hispanic consumers have proven to be avid early adopters of new mobile technologies, including tablets. According to research from Zpyrme, Hispanic consumers will spend $18 billion on mobile technology devices (including tablets) in 2012, up a staggering 30% from 2011. … Continue reading
The Trouble with Market Research…
Our friend Tom Fishburne recently published a great cartoon entitled “Market Research” that speaks directly to the problem we founded Motista to help address—the length of time it takes for marketers to get the consumer insights they need to do … Continue reading
Moments of Truth Cartoon: Life Insurance is Not “Trending”
This is the tenth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks who … Continue reading
Moments of Truth Cartoon Hypnosis: Bridging the Connection Gap
This is the ninth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks who … Continue reading
Moments of Truth: Interpretive Dance
This is the eighth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading
Moments of Truth Cartoon Social Chatter: Get Beyond the “Chatter” You Want to Hear to Focus on What Matters
This is the seventh in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading
Moments of Truth Cartoon EenieMeenieMineyMo: Bring Objective Intelligence to the Marketing Process
This is the sixth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon. To say thanks for your input, we will send the first five folks … Continue reading
During Life Insurance Awareness Month, Use Connection Intelligence to Win Business
September is Life Insurance Awareness Month, and it’s front of mind for Motista’s life insurance clients. The campaign is spearheaded by LIFE (Life and Health Insurance Foundation for Education), a nonprofit organization dedicated to helping consumers make smart insurance decisions … Continue reading
Retailers: Drive Holiday Sales with Connections that Really Matter to Consumers
As all retailers (and retail brand marketers!) are aware, the holiday season is the most critical time of year for driving sales. Because that season is so important, most retailers are already in the process of planning their holiday campaigns … Continue reading
Moments of Truth Cartoon: The Insight Guru…It’s High Time Companies Benefit from Internal Enlightenment
This is the fifth in Motista’s series of cartoons by award-winning cartoonist Tom Fishburne, titled “Moments of Truth.” We’re looking forward to your input on this cartoon and any issues related to consumer connection you’d like to see us lampoon … Continue reading






