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Tag Archives: Motista
With Less Than a Week to Go, Romney Is Strengthening His Emotional Connection to Voters
For the last seven weeks, Motista has been quantifying the emotional connection voters have with the two Presidential candidates. We fielded our survey just after the conventions, after the second debate, and again last week, after all the debates were … Continue reading
Debate Round II: Through the Lens of Emotional Connection
I was listening to a political pundit on the radio yesterday comparing the second presidential debate to a boxing match: “Obama won on points!” Indeed, he may have, but not all punches are created equal. So, which punches really connected … Continue reading
The Trouble with Market Research…
Our friend Tom Fishburne recently published a great cartoon entitled “Market Research” that speaks directly to the problem we founded Motista to help address—the length of time it takes for marketers to get the consumer insights they need to do … Continue reading
December Consumer Connection Roundup
The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends we … Continue reading
November Consumer Connection Roundup
The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends we … Continue reading
Q3 Updates from Motista
We listened to you and made some innovative upgrades to the Consumer Connection Environment this quarter. New to Motista’s toolset is a positioning tool, as well as several enhanced capabilities within the existing environment. All of our product improvements are … Continue reading
October Consumer Connection Roundup
The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends we … Continue reading
September Consumer Connection Roundup
The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends we … Continue reading
August Consumer Connection Roundup
The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends from … Continue reading
July Consumer Connection Roundup
The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are some noteworthy articles on marketing and advertising trends from the … Continue reading






