Tag Archives: Motista

With Less Than a Week to Go, Romney Is Strengthening His Emotional Connection to Voters

For the last seven weeks, Motista has been quantifying the emotional connection voters have with the two Presidential candidates. We fielded our survey just after the conventions, after the second debate, and again last week, after all the debates were … Continue reading »

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Debate Round II: Through the Lens of Emotional Connection

I was listening to a political pundit on the radio yesterday comparing the second presidential debate to a boxing match: “Obama won on points!”  Indeed, he may have, but not all punches are created equal. So, which punches really connected … Continue reading »

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The Trouble with Market Research…

Our friend Tom Fishburne recently published a  great cartoon entitled “Market Research”  that speaks directly to the problem we founded Motista to help address—the length of time it takes for marketers to get the consumer insights they need to do … Continue reading »

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December Consumer Connection Roundup

The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends we … Continue reading »

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November Consumer Connection Roundup

The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends we … Continue reading »

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Q3 Updates from Motista

We listened to you and made some innovative upgrades to the Consumer Connection Environment this quarter. New to Motista’s toolset is a positioning tool, as well as several enhanced capabilities within the existing environment.  All of our product improvements are … Continue reading »

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October Consumer Connection Roundup

The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends we … Continue reading »

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September Consumer Connection Roundup

The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends we … Continue reading »

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August Consumer Connection Roundup

The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are the most noteworthy articles on marketing and advertising trends from … Continue reading »

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July Consumer Connection Roundup

The Consumer Connection Roundup features the top articles and blogs that catch the attention of the Motista Team each month on issues and events related to consumer connection. Here are some noteworthy articles on marketing and advertising trends from the … Continue reading »

Posted in Consumer Connection, Industry Perspective | Tagged , , , , | 1 Comment