Tag Archives: Retail

How Do We Really Motivate Affluent Shoppers?

Posted on May 4, 2012 by Scott Magids

Like many in the world of retailing, Motista’s retail clients are keenly focused on affluent shoppers. While households with incomes over $100,000 account for 18% of all U.S. households, affluent consumers now constitute 50% of all U.S. retail spending. Retailers … Continue reading »

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How Do We Prove the Value of Facebook and Twitter to Our Business?

Posted on April 12, 2012 by Scott Magids

In recent weeks, Motista’s retail clients have asked us to help quantify and prove the business value of marketing through Facebook and Twitter.  Our retail clients continue to express “cautious optimism” when it comes to these vehicles.  Of course, Facebook … Continue reading »

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