Across industries, companies are using
Motista's predictive intelligence to
drive stronger financial results.
This national retailer of fashion apparel has successfully activated Emotional Connection, leading to significant acceleration in sales and margins. Prior to embarking on what the CEO refers to as “the Emotional Connection journey” this retailer had become all too dependent on promotional tactics to drive traffic, and ongoing efficiencies to marginally improve earnings. In partnership with Motista, the business prioritized emotional targets — customers spending 30%-50% more than the average customer. The Emotional Connection Lens™ has been activated across the business leading to significant gains in same-store-sales and customer lifetime value, metrics in turn driving shareholder value. Read More >
This national consumer financial services firm has activated Emotional Connection, accelerating profitable growth and expanding market share in key product categories. Organic growth had all but stalled, with retention and share-of-wallet metrics beginning to trend down. The interest rate environment and intense competition within product categories only compounded the challenge. In partnership with Motista, the firm’s Emotional Connection Lens™ has been activated across product lines, as well as enterprise marketing and the customer experience, leading to multiyear gains in customer value. Read More >
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