Connection Intelligence
High-quality data delivered for brands, segments, category and competitors at the true pace of business.
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Consumer Motivation
Consumer connection is the most powerful motivator of consumer behavior and a critical asset Fortune 1000 brands seek to leverage in their marketing. When consumers "connect" a brand to their deeper, more personal motivations—creating a better future; fitting in with others; becoming a more interesting person—they are far more likely to buy, pay more, stay loyal and advocate. Motista's survey enables consumers to reveal those more personal motivations.
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Motista Library
Through Motista's continuous surveying, consumers respond to a collection of statements to reveal their connection to brands and categories. Motista surveys consumers regarding their motivating connections—emotional, brand or category—in addition to outcomes, like loyalty or advocacy, segments and touch points.
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Ongoing Survey
Through the Internet across 5,000 sites, Motista continuously surveys consumers in order to give marketers current intelligence on consumer connection for their brands, segments, competitors and categories. Motista employs a proprietary, large-scale, online survey to conduct consumer interviews. Since 2007, Motista has completed more than 500,000 unique consumer interviews.
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Marketers at Work
Motista's connection intelligence is useful to every kind of program where a brand is trying to drive a result or build a stronger connection with consumers. It helps marketers work more effectively in many ways. Every day, marketers use connection intelligence across a range of marketing programs, campaigns and strategic challenges.
Experts generally agree that consumers do not readily share and report through traditional research methods or social media their deepest motivations for purchasing, remaining loyal or recommending brands to others. Motista developed its connection intelligence survey as a means for consumers to reveal those more personal, powerful motivations, providing marketers with high-quality, actionable consumer intelligence.
Scientifically validated to determine the connections that have the greatest impact on motivating consumers to act in specific categories, Motista's connection intelligence is gathered via the Internet through ongoing, large-scale online surveys. Every quarter, tens of thousands of consumers complete the Motista Survey. The resulting data is delivered to marketers through the Motista tools in an online environment—revealing more than 100 brand segmentation attributes such as demographics, attitudinal and usage. Since 2007, Motista has completed more than 500,000 unique consumer interviews.
Contact Motista to learn how Connection Intelligence can help your brand.
