Connect with a New Segment: When marketers want to build sales with a specific new segment—Hispanics, women, affluent, etc.—Motista helps them build the right connections. What's motivating this segment to action right now? Which connections can a brand own with them over time? What does this segment need to know about the brand? What weaknesses need to be overcome? What touch points and tactics help deliver the messages?
Own a Connection: Strong brands have strong, unique connections with their consumers. Motista reveals to marketers the best opportunities for building connection. Marketers find out which connections matter most in driving their goals. Which of those does the brand own now? Which are solidly in a competitor's camp? And which are up for grabs? Marketers can leverage current strengths or stake out new territory.
Build an Advocacy Program: Marketers seek to leverage advocacy more than ever. When an individual speaks up for and recommends a brand, this might be the most powerful marketing communication marketers can leverage. But building programs that actually drive advocacy hasn't been that easy. With Motista, marketers can identify their best advocates, know how to motivate them, and how to reach them. That's advocacy in action.
Kick Off Campaign Planning: It's day one of campaign planning and a journey lies ahead. Marketers make their processes more focused, efficient and productive by using connection intelligence from Motista. They're using current, objective data to point teams in the right direction, assess brands, learn about key segments, dig into challenges and identify opportunities. Motista accelerates timetables, frames other research, aligns constituents and supports buy-in for powerful creative solutions.
Competitive Campaign Impact: A competitive brand launches a new campaign and surprises the marketing team. Or, a report comes in showing a competitor had a sizable increase in sales. What happened? Motista gives marketers a new source of competitive intelligence. What connections improved? What goals did it drive? With which targets? And which touch points did they use? Build a report with this intelligence in no time.
Get More from Focus Groups: Motista is a new, effective complement to focus groups and other qualitative research. Marketers are using Motista on the front end of planning focus groups to inform moderator's guides, shape stimuli and even enhance recruiting. Learnings are evaluated within an objective, quantitative framework of what really drives outcomes. Focus groups are more efficient, findings more credible and campaigns more successful.
Sudden Crisis: A market event, competitive action or home-grown crisis can throw business into a tizzy. Tough questions are raining down. With no research in the field, answers are hard to come by. Marketers using Motista can build reports and answer questions as they arise. A crisis can be monitored and addressed. Marketing is providing the critical intelligence to move beyond the crisis.
The Value of Social Media: Social media is hot, but is it really affecting the brand and driving business outcomes? Marketers have no shortage of transactional data and reports on what consumers are saying on sites and blogs. But should the company be investing more? Does it really build the brand, help connect with the right consumers and, most importantly, drive advocacy and purchase intent? With Motista, marketers know.
Opportunities, Threats and Action: It's one thing to chart out opportunities and threats, it's quite another to act on them. Motista helps marketers with both. Motista helps marketers identify connections for long-term strategy, or how competitors are encroaching on another brand's turf. It reveals which segments are ready to advocate or purchase, and those that are vulnerable. Even better, Motista helps marketers take action.
Cross-Sell Programs: Cross-selling is key to growth and profitability. Clients of Motista have a newfound level of actionable intelligence to support cross-selling. Marketers identify customer targets ripe for buying, learn what's motivating them and how to reach them. With Motista, getting a new customer is just the beginning of growing sales.
Develop Brand Strategy: Right now, on Motista, exists a reservoir of intelligence to help marketers understand their brands—all based on the connections that matter most in their category. Marketers quickly learn how consumers emotionally connect and perceive a brand, and how brands perform against outcomes, each other and across segments. In addition, they can see how customers compare to prospects.
Management Buy-in: Business management has always had a hard time buying in to marketing and brand strategies using "consumer connection." Maybe because it's never been presented to them within a quantitative framework tied to business outcomes. With Motista, campaign and program recommendations can be supported with current, objective data. Now, it makes sense.