Institute for Research in Marketing
Feb
23
2:00 pm14:00

Institute for Research in Marketing

  • Carlson School of Management

The New Science of Customer Emotions: Using Customer Emotions to Drive Growth and Profitability
Dan Leemon, Senior Executive Advisor to Motista

Emotional Connection happens when a brand—and the products, services, and customer experience it represents -- resonates with the emotional motivators that drive the purchase behavior of the highest value customers. Increasing Emotional Connection creates organic growth – it increases the value of emotionally connected consumers and increases the number/share of emotionally connected customers. Read More >

National Retail Federation: Retail’s Big Show 2015
Jan
13
9:00 am09:00

National Retail Federation: Retail’s Big Show 2015

  • Jacob K. Javitz Convention Center

Are You Ready to Reap the Rewards of Retail Convergence?
Scott Magids, Co-Founder and CEO, Motista

Based on interviews with 100,000 retail customers, new findings quantify the financial gains to be had by amplifying the emotional connection in the omnichannel. Read More >