Motista's Senior Executive Advisor, Dan Leemon, discussed how CSOs are accelerating growth in their firms by measuring and prioritizing emotional connection. This summit discussed key trends and themes around leadership in strategy in 2016 through keynote presentation and interactive panel sessions with industry experts.
Alan Zorfas, Motista's co-founder, presented "Emotion. The Topline," at the IIeX Forum on Nonconscious Consumers: How we understand, measure & drive their behavior. Alan's presentation will use data on emotion and actual case examples to show how companies in various industries are leveraging emotional connection to impact the top line.
Motista's Predictive Intelligence enables business leaders to accelerate growth by activating Emotional Connection. Motista has developed big data tying emotions to profitable behaviors, and solutions business leaders, including CFOs, are applying to generate significant gains in customer value and reignite profitable growth.
The New Science of Customer Emotions: Using Customer Emotions to Drive Growth and Profitability
Dan Leemon, Senior Executive Advisor to Motista
Emotional Connection happens when a brand—and the products, services, and customer experience it represents -- resonates with the emotional motivators that drive the purchase behavior of the highest value customers. Increasing Emotional Connection creates organic growth – it increases the value of emotionally connected consumers and increases the number/share of emotionally connected customers.
Are You Ready to Reap the Rewards of Retail Convergence?
Scott Magids, Co-Founder and CEO, Motista
Based on interviews with 100,000 retail customers, new findings quantify the financial gains to be had by amplifying the emotional connection in the omnichannel.