CFO Rising West Summit
2:30 pm14:30

CFO Rising West Summit

  • The Intercontinental Hotel San Francisco

Motista's Predictive Intelligence enables business leaders to accelerate growth by activating Emotional Connection. Motista has developed big data tying emotions to profitable behaviors, and solutions business leaders, including CFOs, are applying to generate significant gains in customer value and reignite profitable growth.  Read More >

Institute for Research in Marketing
2:00 pm14:00

Institute for Research in Marketing

  • Carlson School of Management

The New Science of Customer Emotions: Using Customer Emotions to Drive Growth and Profitability
Dan Leemon, Senior Executive Advisor to Motista

Emotional Connection happens when a brand—and the products, services, and customer experience it represents -- resonates with the emotional motivators that drive the purchase behavior of the highest value customers. Increasing Emotional Connection creates organic growth – it increases the value of emotionally connected consumers and increases the number/share of emotionally connected customers. Read More >

National Retail Federation: Retail’s Big Show 2015
9:00 am09:00

National Retail Federation: Retail’s Big Show 2015

  • Jacob K. Javitz Convention Center

Are You Ready to Reap the Rewards of Retail Convergence?
Scott Magids, Co-Founder and CEO, Motista

Based on interviews with 100,000 retail customers, new findings quantify the financial gains to be had by amplifying the emotional connection in the omnichannel. Read More >