Alan Zorfas, Motista's co-founder, presented "Emotion. The Topline," at the IIeX Forum on Nonconscious Consumers: How we understand, measure & drive their behavior. Alan's presentation will use data on emotion and actual case examples to show how companies in various industries are leveraging emotional connection to impact the top line.

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Earlier Event: October 20
CFO Rising West Summit
Later Event: December 5
Chief Strategy Officer Summit