Motista's Senior Executive Advisor, Dan Leemon, discussed how CSOs are accelerating growth in their firms by measuring and prioritizing emotional connection. This summit discussed key trends and themes around leadership in strategy in 2016 through keynote presentation and interactive panel sessions with industry experts.
Alan Zorfas, Motista's co-founder, presented "Emotion. The Topline," at the IIeX Forum on Nonconscious Consumers: How we understand, measure & drive their behavior. Alan's presentation will use data on emotion and actual case examples to show how companies in various industries are leveraging emotional connection to impact the top line.
Motista's Predictive Intelligence enables business leaders to accelerate growth by activating Emotional Connection. Motista has developed big data tying emotions to profitable behaviors, and solutions business leaders, including CFOs, are applying to generate significant gains in customer value and reignite profitable growth.
Emotional Connection happens when a brand—and the products, services, and customer experience it represents -- resonates with the emotional motivators that drive the purchase behavior of the highest value customers. Increasing Emotional Connection creates organic growth – it increases the value of emotionally connected consumers and increases the number/share of emotionally connected customers.