Marketers are more prepared, productive and persuasive.
Connection intelligence is now actionable for marketers, across all kinds of programs.
What's really motivating my consumer? Marketers now have answers.
Today, companies are trying to get meaningful, actionable intelligence into the hands of marketers as they work. And there's probably no more essential piece of intelligence marketers need than "what's really motivating my consumer?" The moment a marketer wants to answer this question and start working on a new strategy, campaign or tactical program is a Motista moment.
Marketers agree that applying connection intelligence improves marketing performance. They also agree that having this kind of intelligence improves their own performance. Marketers using Motista report being more prepared, productive and persuasive in their own interactions with colleagues and management. They also report that "work is more fun."
Motista applies to every kind of program where a brand is trying to drive a result or build a stronger connection with consumers. It helps marketers work more effectively in many ways. With Motista, connection intelligence is now actionable.