Press

11/16/2012

Rebrand the GOP?

Published by: Fox Business News
Motista co-founder Allen Zorfas on the need to revamp the Republican Party. more »

11/15/2012

Social and Anti-Social Media

Published by: The New York Times
On election night, it became the most re-tweeted photo in the history of social media: a picture of President Obama hugging his wife, Michelle. more »

10/18/2012

Which Candidate Are You Emotionally Invested In?

Published by: Fox Business News
Motista founder Alan Zorfas discusses how emotion will play a role in the November election. more »

10/15/2012

Romney gained in 'emotional connection'

Published by: United Press International
After their first presidential debate, Mitt Romney strengthened his more »

10/12/2012

New Study Shows Obama's Emotional Connection to Voters Eroding While Romney's Improves

Published by: San Francisco Chronicle
A breakthrough new study released today by an innovative brand research firm reveals that since the first presidential debate more »

05/07/2012

What prompts loyalty from affluents?

Published by: BizReport
The affluent market is one most retailers want to tap into. A new study from Motista, focused on more »

04/17/2012

Report: SMBs aren't linking to social enough

Published by: BizReport
Just a few days ago, data was released showing the connection between social network followers and engagement more »

04/17/2012

New Data from Motista.com Shows that Social Media Followers are More Apt to make Quality Recommendations

Published by: DailyDealMedia
Recently Motista.com (a Fortune 1000 marketer) gathered data that truly reflects how much more engaged those that are involved in social media networking are. According to Scott Magids more »

04/16/2012

Report: Social media followers recommend more

Published by: BizReport
When it comes to social media, followers may be worth more than the 'like' on your Facebook or Twitter page. According to new data from Motista social media followers are more »

03/10/2012

The Economics of Emotion

Published by: TechCrunch
The economics of emotion are so powerful in driving consumers to buy, .... more »

02/28/2012

Startup Advice From A Guy Who Sold His First Company When He Was 18

Published by: Business Insider
Scott Magids is 33, the co-founder of an interesting startup called Motista and, by some accounts, is living a charmed life... more »

12/21/2011

The New Reality: Why Retailers Need To Operationalize Emotion

Published by: CMO.com
The retail industry needs answers--big answers. The ability for retailers to grow profitably depends on their ability to differentiate on “emotional connection.” more »

12/19/2011

Marketers Brace for the Tsunmai of Big Data

Published by: 1:1 Media
Social media continues to monopolize the spotlight as organizations' new marketing darling. Behind the scenes is an equally pressing marketing issue: more »

12/02/2011

MOTISTA CEO Scott Magids Named in Silicon Valley Top 40 Executives under 40 List

Published by: Silicon Valley / San Jose - BUSINESS JOURNAL
Magids Wins Prestigious Silicon Valley/San Jose Business Journal 40 Under 40 Award more »

12/01/2011

Connecting to Sell

Published by: Independent Retailer
Although the holiday planning phase has moved well into the holiday selling phase, retailers are still looking for different ways to reach consumers and drive last minute sales. more »

11/22/2011

4 Ways to Boost Holiday Sales

Published by: Business on Main (MSN)
Don’t let the holiday retail forecast stop your business from performing strongly this season. Small-business coach Larry Galler shares tips for beating the 2011 projections. more »

11/15/2011

Insights Into Consumer Motivation

Published by: Neuromarketing: Where brain science and marketing meet
"The funniest humor is based on truth..." more »

10/27/2011

The Holidays Are Coming

Published by: MediaPost
With only eight weeks to go before the official start of the holiday season, we can expect to see and hear retailers stirring holiday emotions with carols, themes of good cheer and celebration more »

09/23/2011

More Than Satisfied: Emotionally Connecting with Consumers

Published by: Adotas
For years now, marketers have been obsessed with customer satisfaction, to the great benefit of the American consumers. But while companies have profited from the increased attention to quality and service that comes with more »

09/05/2011

Motista: Consumers aren't connecting with life insurance buys

Published by: BizReport
When it comes to making large purchases marketers know they need to engage the emotions of the consumer. That point is hit home by new data from Motista. more »

09/01/2011

Connect Emotionally to Boost Sales

Published by: Neuromarketing
Does your brand or business have an emotional connection with at least some of its customers? If so, that’s a very good thing. more »

08/29/2011

Wanted: Retailers Making Emotional Connections to Consumers

Published by: Research Brief | MediaPost
Key findings in the survey illustrate that building deeper connections with consumers can help drive higher levels of purchase intent, response rates, online engagement and advocacy. more »

08/29/2011

Study: Holiday Selling Themes Falling Short

Published by: RetailWire
As holiday planning approaches, a new Motista study suggests retailers should look beyond the traditional themes of family and giving and instead be working on establishing better connections with consumers. more »

08/26/2011

Customer Satisfaction Is No Longer Enough – Engagement Is Now Key

Published by: Business2Community
What sets these brands, and outstanding performers in other industries, apart from their peers is reaching a level beyond mere satisfaction (which customers now expect): customer connection. more »

08/25/2011

Connected consumers are brand advocates

Published by: Brafton News
A new report from Motista suggests people who feel connected to retail brands are more likely to engage and recommend these companies through mobile and social media, highlighting the importance of creating relationships with customers and prospects. more »

08/24/2011

Study Suggests Holiday Retailers Look Beyond Traditional Emotions

Published by: MediaPost
Connected consumers are better retail consumers -- consumers who feel emotional connections to their retailers are four times more likely to shop those retailers first when relevant needs arise. more »

08/23/2011

Motista advises retailers: Focus on social media, not holiday themes

Published by: Brandchannel
Connected consumers are better retail consumers. They recommend retailers to friends and family, and are more engaged through social and mobile channels. more »

08/23/2011

Study: 'Connected' consumers shop, recommend favorite retailers more often

Published by: Drug Store News
New data released Friday by Motista suggests that retailers should look beyond the traditional set of holiday emotions, such as family and giving, to understand what’s really motivating consumers to spend more. more »

08/22/2011

Brands need more than deals for 2011 holiday shopping success

Published by: BizReport
A new report from Motista finds that etailers will need more than good deals, coupons and free shipping offers to truly engage 2011 holiday shoppers. more »

08/22/2011

Survey: Consumers four times more likely to shop a retailer when they feel an ‘emotional connection’

Published by: Retail Customer Experience
Knowing what emotions drive connection for both genders and what channels they prefer when shopping can provide critical insights for campaign planning more »

08/08/2011

The Secret to Customer Engagement: Think beyond satisfaction. Act on connection.

Published by: 1to1
As the age of satisfaction comes to a close, it's time to act on connection. more »

07/27/2011

Bankers: Study finds consumers want more connection

Published by: BizReport
A new report from Motista may change that; researchers have found that consumers who are more connected to their bank are more likely to stick with that bank. more »

06/14/2011

Motista Hands Marketers Deeper Consumer Insight, On Demand

Published by: Adotas
If you're going to build connections, you need to deliver meaningful messages to all consumers... Until this point, practitioners haven't had consumer intelligence right at their fingertips, and easy to use. more »

06/13/2011

Motista launches 'customer connection' tool

Published by: Research
Motista’s web-based Consumer Connection Environment is designed to help companies understand the motivations that lie behind customer’s decisions to buy or recommend a product or brand. more »

06/13/2011

Motista to identify branded connection data

Published by: BizReport
The platform is geared toward Fortune 1000 brands, helping them to identify actual connections between the brand and the consumer. more »

06/12/2011

Research Transformation: 3 Companies That Are Getting It Right

Published by: GreenBook
This ingenious blending of ongoing data collection, focused analysis, and user-friendly tools to make the information actionable is a huge step forward. more »

05/26/2011

What Your Customers Aren't Telling You In Social Media

Published by: MediaPost
Our own Alan Zorfas, chief marketing and product officer discusses the importance of understanding why consumers “connect” with brands. more »

05/19/2011

Marketing’s Most Powerful Lever Remains Elusive

Published by: CMO.com
Technology and innovation has finally caught up with an obvious need for on-demand connection intelligence. more »

05/12/2011

Social Media Moms Wield Rising Clout

Published by: BrandChannel
In a funny twist of virtual fate, turns out that social media-savvy moms wield substantial clout when it comes to recommending, among other things, eReaders and banking services to family and friends. more »

05/10/2011

Marketing Social Moms: Tablet is Most Important Device We Own

Published by: The Lipstick Economy
According to a study by Motista, social media moms identify with tablets and e-readers. They see their tool as a reflection of their lifestyle and believe that the stay closer to loved ones, fit in better with friends and colleagues, and create a better home life. more »

05/09/2011

Banks, books benefit from social mom’s loyalty

Published by: Brand Adoption
According to Motista data socially engaged and non-socially engaged moms are happy with e-reading devices, but social moms are more likely to advocate on behalf of their chosen e-reader brand. more »

05/09/2011

Social Success: Banks Having Social-Marketing Success By Targeting Social Media Moms

Published by: Bulldog Reporter’s Daily Dog
"Social media moms are not only better customers, they are more likely to advocate for their bank and more willing to try new products — ultimately what every brand strives for," said Alan Zorfas, chief product and marketing officer at Motista. more »

05/06/2011

Why E-Reader Brands

Published by: MarketingProfs
Although most surveyed moms who own e-readers are happy with their devices, moms who use social media are far more likely than non-social moms to share information about their e-reader brand with friends and family and pay a higher price for their device, according to a survey from Motista. more »

05/04/2011

Report: Banks, books benefit from social mom’s loyalty

Published by: BizReport
New reports from Motista indicate this is especially true for moms on social networks, especially when it comes to books and banking. more »

05/04/2011

Reaching the mobile mom

Published by: DigiDay
According to research released today by Motista, a consumer intelligence technologies company, mobile moms are a rapidly growing new audience segment worth keeping tabs on. more »

04/12/2011

Under the Hood: Motista

Published by: DigiDay
Motista's real-time data pool allows marketers to quickly access fresh consumer intelligence that can be translated into specific campaign directives. more »

04/08/2011

Understanding Consumer Motivation...On the Fly

Published by: Behavioral Insider | MediaPost
The service lets marketers examine some of the deeper motivations that bring users to particular brands and how they ultimately inform and drive behaviors. more »

03/31/2011

Motista Offers On-Demand Consumer Connection Intelligence

Published by: eM+C
An on-demand consumer connection intelligence solution to provide highly actionable insights based on the connections that motivate consumers to act. more »

03/24/2011

Motista derives consumer connections in real-time

Published by: Adotas
“We’ve taken down the barriers for marketing intelligence,” said Zorfas. “Practitioners haven’t had this kind of intelligence at their fingertips, ready for use.” more »