Motista enables businesses to accelerate growth by activating Emotional Connection.
Founded in 2007, Motista’s clients include leading B2C and B2B companies in consumer packaged goods, financial services, retail, hospitality, healthcare, technology, consumer electronics and media.
Using proprietary data and analytics, Motista has scientifically mapped the genome of human emotions and identified those most predictive of purchase behavior across dozens of categories. Through an analytic, data-driven approach, Motista provides companies with the Emotional Connection Lens™, which informs strategic and operational investments to accelerate financial growth.
Prior to Motista, Scott ran MTECH Ventures within the University of Maryland, an accelerator and seed-funding provider for startup companies. Between 2002 and 2006, he helped start and grow companies in the e-commerce, content, SaaS, semiconductor, homeland security and telecom equipment sectors. Scott also created and taught graduate-level entrepreneurship courses for engineers.
Earlier, Scott started, built, and successfully exited an IT services firm and worked as a consultant to technology-focused private equity investors. Scott has testified before the U.S. Senate regarding the role of academic institutions in the startup ecosystem and advised multiple government organizations regarding entrepreneurship stimulation in developing countries.
A member of the Silicon Valley 40 Under 40, Young Presidents Organization (YPO) and Mindshare (an invitation-only organization for CEOs in the Mid-Atlantic region), Scott holds a BS in Finance from the University of Maryland.
Prior to Motista, Alan spent 25 years in senior roles within leading advertising agencies. Joining Mullen Advertising (now part of Interpublic Group) in its earliest years, he played a key account services role during the firm’s rapid growth. Alan then co-founded an award-winning agency, which he later sold to DDB. At DDB, he ran the agency's Integrated Marketing Practice. He also served as Partner, Chief Strategy Officer and executive committee member of Panoramic Communications, a network of agencies with revenue exceeding $100M. Alan also founded Aspirient, a boutique brand consulting and research firm that integrated emotion into brand strategy and customer experiences.
During his career, Alan has consulted leading brands across a variety of industries, including Citigroup, DuPont, ExxonMobil, Frito-Lay, Novartis, PepsiCo, Scotts Miracle-Gro, Timberland and Volkswagen. He holds a BS in Marketing from Boston University.
Michael is a senior executive with a broad base of general management experience in high growth companies focused on marketing, software, professional services, big data, analytics and technology.
Prior to joining Motista, he served as President and Chief Strategy Officer for Target Data, a fast-growing, data-driven marketing firm, and before that, as Managing Director for FindLaw, a Thomson Reuters business, General Manager, Global Strategy Executive for Acxiom, and EVP of Agency Services at Merkle.
Michael was an original member of the Merkle executive team that grew the business from less than $10 million to over $300 million. He earned a bachelor's degree in English from Occidental College and an M.B.A. from the Carey Business School at John Hopkins University.
Ed calls on his 25 years of marketing, leadership, and management experience to develop and implement solutions that generate revenue, client satisfaction, and employee fulfillment. Ed has successfully set strategic direction and coordinated efforts to achieve targets, fostering a high integrity environment for clients and employees. Prior to joining Motista, Ed served as Yes Lifecycle Marketing’s Managing Director of their cross-channel marketing platform, Yesmail360i. During Ed’s 5+ year tenure, he managed a team of more than 100 people, grew client satisfaction by over 30%, doubled service revenue, and reduced employee turnover by more than 20 percentage points. He also held Professional Service leadership positions at Aprimo, DoubleClick, Protagona, and Allstate Insurance Company.
Ed earned a Bachelor of Science in Business Management from Illinois State University. He resides in the Chicagoland area with his wife and three children. On the injured reserve list after years of running triathlons and marathons, Ed continues to seek ways to stay active. Hailing from the northside, he's a Cubs fan and avid Bears fan.
Linda is a tactical demand generation expert with over 20 years of experience implementing strategic brand awareness and lead generation marketing programs for B2B companies. As VP, Marketing at Motista, Linda is charged with building brand awareness, credibility, and demand for Motista’s Emotional Connection Targeting solutions. Most recently, Linda was SVP, Marketing at Yes Lifecycle marketing where she implemented a comprehensive retooling of all go-to-market programs including a thriving lead gen program, extensive content development initiative, an online social strategy, and performance reporting and measurement processes. This led to a 30%+ direct attribution of Sales revenue yielding 400% ROI. Linda has also held senior marketing roles at Experian Marketing Services and Alterian.
Born and bred in Chicago, Linda is a foodie-in-training, wine-snob-wanna-be, and no longer needs to be talked off the ledge regarding her beloved Chicago Cubs.
Takako brings 20 years of experience in data driven digital marketing and experience strategy, primary research and customer insights, and business operations to her role as VP Research and Insights at Motista. She spent the last six years at Google, most recently as the head of the Customer Research and Insights team for Google Marketing Solutions. Prior to joining Google, Takako spent ten years in the advertising agency world, holding various executive positions in strategy and analytics capabilities at Digitas, Publicis, and McCann. Before moving into the agency environment, Takako was a management consultant with Monitor Group where she focused on marketing and growth initiatives for Fortune 100 clients.
Takako holds an AM in Regional Studies East Asia from Harvard University and both an MA and a BA in Social Psychology from the University of Tokyo. Takako loves Japanese literature and cooking. Residing in San Francisco with her family, she enjoys weekend hiking or walking the neighborhoods of the city, known for being the second hilliest city in the world.
Tom is an executive level sales and marketing research professional with over 30 years of experience partnering with Fortune 500 companies to enhance the effectiveness and efficiency of their marketing investments. At Motista, Tom is responsible for establishing new client relationships with brand leaders looking to tap into the emotionally connected consumer decision-making process, driving top-line revenue growth.
Prior to joining Motista, Tom has held senior leadership positions with at Analytic Partners, a global leader in unified market mix with integrated attribution modeling, Realitymine, and Symphony Advanced Media, contemporaries in single source on- and off-line passive media measurement technology-driven solutions. Prior, Tom managed a team of 64 sales and service professionals responsible for over $400M in annual revenues at Nielsen Media.
Tom earned his Marketing degree from NYU’s Stern School of Business. He resides in New Jersey with his wife, Teresa, and two daughters, Lauren and Emily.
As Managing Partner of Chicago-based Bluestein & Associates, Bram invests in early stage food, retail and B-to-B technology businesses. He is currently actively involved in two accelerators to develop early stage businesses for growth, and serves on the Board of Directors of several portfolio companies including Board of Wheels, Inc. He is also a Senior Advisor to McNally Capital that focuses on private equity investment opportunities.
Prior to starting his own firm, Bram’s 35+ years of management consulting experience included tenures at The Boston Consulting Group, A.T. Kearney, and Booz Allen Hamilton where he led the global automotive practice and served clients in the U.S., Europe, Japan, China and India. At A.T. Kearney he was elected to the Firm’s Board of Directors, serving as Chairman of the Firm’s Succession Planning Committee and leading the A.T. Kearney and EDS Solutions global industry practices.
Currently Chairman of The Lovell Group, a business and technology advisory and investment firm, Pat spent three decades with American Management Systems, Inc. (AMS), which he co-founded in 1970 and grew to more than $1 billion in revenue and 7,000 professionals.
Pat is also currently a director of and advisor to multiple public and private companies. Public companies include Capital One Financial Corporation, Waste Management, Inc., Liquidity Services, Rosetta Stone, Career Education Corp. Among the private companies he advises are Predictive Technologies, Virtru, LifeSafe, buySAFE, and ipCreate.
He has served as a director/trustee/board officer of several educational institutions, hospitals and healthcare organizations, and economics and public policy organizations. He is chairman of the Hitachi Foundation, a member of the advisory board of the Stanford Institute for Economic Policy Research, a trustee of the Aspen Institute, and a director of both the Foreign Policy Association and the Jamestown Foundation. He is an elected member of the Council on Foreign Relations, the International Institute for Strategic Studies, the Chief Executives Organization, and the Economic Club of Washington, D.C.
Currently the Managing Partner of Pittco Capital Partners and the Chief Investment Officer for Pittco Management, Andrew brings two decades of experience working with companies of all sizes on tackling tough strategic issues and driving rapid and significant financial and operational improvement. He also works with fund managers as they raise and deploy capital and manage their portfolios of companies.
Prior to forming Pittco Capital Partners, Andrew was a partner with Paradigm Capital Partners, a Southeastern focused private equity firm. Previously, he was a member of the senior management team at LendingTree, the leading dot com era success story in online financial services. He was also a consultant with McKinsey & Company where he assisted management teams with issues of strategy and operational improvement across a variety of industries.
He currently serves on the board of directors of a number of growth companies including Monogram Food Solutions, Expediter Services, and Lindy’s Homemade, and on the advisory boards of private equity funds. Andrew is a board member and past chairman of Emerge Memphis, the local non-profit business incubator, and a board member of Launch Tennessee.
Andrew holds a B.S. in electrical engineering and economics, summa cum laude, from Duke University and an MBA from the Harvard Business School where he was a Baker Scholar and Henry Ford II Scholar. He is also a CFA charterholder.
CEO and a founder of HawkPartners, a management and marketing consultancy, Rob has consulted leading companies across virtually all industries during his 30-year career. From 1999 to 2001, Rob served as Ernst & Young's Chief Marketing Officer with responsibility for all marketing activities of the $4 billion enterprise. Prior to that, he was a vice president and board member of Mercer Management Consulting. During his 20 years with Mercer, Rob helped launch their marketing and market research practice, and led this unit for more than a decade.
He is co-author of Market Research Matters (Wiley, 2000) and wrote ROI for Marketing: Balancing Accountability with Long-Term Needs for the ANA in 2007. He has also written for such publications as Harvard Business Review, Marketing Management, and The Advertiser. He previously chaired the AMA's Marketing Strategy Conference.
Rob is a past chair of the Board of Directors for the Advertising Research Foundation. He is an experienced moderator and teacher who teaches in Harvard's Executive Education program, and who has taught at MIT's Sloan School, Boston University, Northeastern and Boston College.
Dan’s career in business strategy spans 40 years. He is currently Lead Independent Director at CEB, the leading member-based business advisory company, where he has been a director since 2003. Since 2004, he has advised or served on the boards of a variety of startups and nonprofits, ranging from enterprise software, retail realty and music technology to newspaper publishing and K-8 education.
From 1995 to 2004, Dan was Executive Vice President and Chief Strategy Officer for the Charles Schwab Corporation, where he and his team developed strategies for Internet and mobile distribution, banking, capital markets and the investment advisor business. During this time, Schwab established its leadership in online investing, growing revenue by 300% and client assets by over 500%.
Prior to Schwab, Dan spent 12 years at the Boston Consulting Group, ultimately as partner, where he led the West Coast's Consumer Goods/Retailing and Financial Services practices. He also served as CFO and Chief Marketing Officer, respectively, of several early-stage consumer/retail start-ups in the 1980s. Throughout his career, Dan has been a frequent speaker and writer on topics of consumer-oriented strategy and marketing.