The Emotional Connection Lens™ for your business
guides the prioritization of operational investments
that drive business growth.
Emotion is the most predictive driver of customer behavior. And when customers are Emotionally Connected to a brand, they buy more, pay more, advocate more and stay longer.
By combining the social sciences of anthropology and psychology with big data on customer emotion and profitable behaviors, Motista applies statistical models to determine the exact emotions most motivating customer behavior across B2C and B2B categories. This insight gives businesses an unprecedented opportunity to activate Emotional Connection to accelerate financial growth.
Transformational Predictive Intelligence
Sustainable, profitable, organic growth is hard to come by. Traditional differentiators are commoditized, and innovations are often short-lived. Tepid organic growth in most industries is a fact not lost on Wall Street.
Building Emotional Connection with customers—across the total customer experience—is enabling big brands and large enterprises to drive superior growth. These brands are activating Emotional Connection by using Motista’s predictive intelligence—emotion tied to financial results and practical solutions aligned to existing work streams.
It Starts with Motista's Big Data on Emotion
Founded in 2007, Motista has built the Emotional Connection Database™—the largest and most robust database of customers’ Emotional Connection to brands.
- Data has been compiled over eight years from several million customers and their Emotional Connection to nearly 1,000 brands across dozens of B2C and B2B industries.
- Hundreds of emotions have been studied and modeled to quantify their impact on key business outcomes and financial results.
- The strongest emotions driving profitable behaviors have been identified for specific industries.
With over one billion data points on how emotion intersects consumers, their behaviors, customer experiences and financial results, companies can now develop strategies and activate emotion with unprecedented precision and impact.
ECS™: The Strongest Predictor of Financial Outcomes
Motista's algorithm determines the percentage of customers who are Emotionally Connected to each brand. This is called the Emotional Connection Score™ (ECS™).
In case after case, across industries, ECS™ has proven to be a far stronger predictor of financial outcomes than customer satisfaction or traditional brand health metrics. In fact, across 30 consumer-facing categories, ECS™ yields a 52% average increase in customer value versus customer satisfaction.
Our Solutions for Activating Emotion
Motista partners with you to identify the financial value of Emotional Connection to your business, develop strategies to accelerate growth by building Emotional Connection with your customers and activate emotion across a spectrum of work streams.
In the strategy phase, Motista benchmarks your company’s ECS™ performance against competitors and across the business.
The Emotional Connection Size of the Prize models the prospective financial impact—revenue and profit—that can be achieved by growing Emotional Connection.
Motista leverages predictive intelligence on emotion to customize the Emotional Connection Lens™ for your business, the precise set of emotions driving profitable customer behavior and financial results. This critical set of emotions informs the prioritization of investments, pinpointing those with highest impact on Emotional Connection.
Motista’s implementation solutions enable emotion to be activated across work streams encompassing the total customer experience. Emotion is used to target customers, boosting ROI. Omni-channel experiences, rewards programs, innovations, advertising and content are all optimized to build Emotional Connection and grow customer value.
Finally, Motista closes the loop with ongoing measurement of Emotional Connection and its impact on financial results.
With Motista, big brands and challengers in B2C and B2B categories are driving sustainable, organic, profitable growth by activating Emotional Connection.
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