Leveraging Connecton
With Motista, Fortune 1000 marketers leverage consumer connection intelligence, every day.
Leveraging "why" consumers are more willing to pay a higher price, tweet about a brand or forward information about products to friends requires new understanding about consumers and how they connect to brands. Consumer connection isn't the simple likes and dislikes about product features, or even the so-called "levels of engagement" used to measure online behavior.
Creating a better future. Fitting in with others. Becoming a more interesting person. Consumer connection occurs when an individual consumer "connects" with your brand as a means to realize these ends. Combined with the right messages about your company, products and services, consumers can connect to your brand beyond what is simply rational. These connections drive steep increases in purchase, loyalty and advocacy. Now, put marketers in the driver's seat. If they could leverage these powerful motivators, their brands—and customers—would become much more valuable.
Top brands in diverse consumer categories, including financial services, retail and consumer electronics, have helped build Motista. Marketers inside these organizations leverage its connection intelligence, every day.
