Motivating Consumers
Marketers: Discover the connections that motivate consumers to action, and immediately apply the intelligence to boost campaign and program results.
Experts generally agree that consumers don't readily share and report on their true motivations for purchasing, remaining loyal to or recommending brands. Consumers might tell you they like or hate a brand. But they will not usually tell you in a focus group—or write on a blog—that they chose a brand because it makes them look successful, fit in, feel sexy or achieve their personal goals. However, experts would also agree that if brands can connect with consumers through these deeper connections, it has a profound impact on their success—resulting in higher levels of acquisition, cross-sell, loyalty and advocacy.
Motista developed its survey to provide consumers a way to reveal those real, more personal motivations. Through the Internet, Motista continuously reaches hundreds of thousands of consumers, surveying them on the connections that matter most in driving them to act, in each category and to individual brands. This is powerful intelligence marketers can start using, right now, across a variety of marketing programs, campaigns or strategic challenges, just by logging in.
