Company
Motista’s purpose is to provide brands predictive intelligence on customer motivations that consistently grows customer value.
Our intelligence, developed and used in market over 15 years, establishes the human motivations that predict behaviors in each major industry. Brands and their partners use Motista’s solutions to grow and retain customers, deliver relevant personalization, and increase the ROI from marketing and customer experience investments. Motista has worked with more than 40 leading brands - across the financial services, retail, healthcare, technology and B2B industries - to accelerate profitable growth.
Founders
Motista’s team members hail from major brands, global consulting firms and leading agencies, brought together by a common vision: To help companies accelerate growth by harnessing the predictive power of human motivations. Please meet our founders:
Scott Magids
Co-Founder and CEO
Scott is an expert in customer intelligence and corporate growth. His vision - empower business leaders to understand and act upon customer motivations - forms Motista’s foundation.
Scott leads Motista’s client and partnership activities across the consumer goods, retail, financial services, healthcare, technology, hospitality and private equity industries. He writes frequently about customer intelligence and growth for such publications as the Harvard Business Review, Chief Executive Magazine and CFO Magazine.
Scott works with clients’ executive teams to activate Motista’s intelligence, and recent examples include:
Helping a Fortune 500 financial brand target and motivate clients to increase assets and products.
Assisting a Fortune 50 brand in motivating the customers of a recently-acquired business to remain loyal.
Amid COVID, rapidly accelerating ecommerce revenue for a fashion company by using motivations to target customers.
Helping a regional health insurer acquire and retain members by applying Motista’s intelligence to digital experiences.
Assisting a global technology firm in motivating B2B customers to grow spend on hardware and services.
Prior to Motista, Scott led MTECH Ventures at the University of Maryland, where he directed a team responsible for spinning out, financing and incubating IP-centric companies. Scott has been recognized as a Top 40 Under 40 in Silicon Valley and is a current or former member of YPO, the Silicon Valley Alliance of CEOs and the Mindshare CEOs organization.
Alan Zorfas
Co-Founder and Chief Intelligence Officer
Alan is an expert in customer intelligence, brand and marketing strategy, and organic growth. After holding leadership roles in top agencies, Alan co-founded Motista to provide brands intelligence on customer motivations that is predictive and actionable.
Alan leads Motista’s innovation activities enabling brands to know and activate the motivations most likely to grow customer value.
Alan works closely with clients to apply Motista’s intelligence, and recent engagements include:
Helping a global technology brand use customer motivations to grow acquisition, device purchases and app store spend.
Serving on the turnaround team for a global dining firm, which used Motista to reposition its brand and launch high-impact marketing campaigns.
Assisting a leading wealth manager in using emotional motivations to evolve and personalize the client experience.
Advancing the digital strategy for a global CPG brand by applying Motista’s intelligence to targeting and content.
Helping a global casino brand accelerate guest visits and spend by activating Motista’s intelligence across marketing touch points.
Alan has authored articles for the Harvard Business Review and contributed to publications for Forrester, Corporate Executive Board and Branding Magazine.
Prior to Motista, Alan held senior roles within top agencies for more than 20 years, including Mullen Advertising, DDB and EPB/Panoramic Communications. Alan’s agency experience - leading planning processes and strategic relationships across Fortune 500 brands - helped him identify the unmet need for predictive intelligence that Motista fills today.
Recognition
Motista’s predictive intelligence has been recognized by leading publications and thought leaders.
The New Science of
Customer Emotions
From the Harvard Business Review: Brands are using Motista’s unique intelligence to grow customer value.
How an “Emotional Connection” with Customers is Helping Companies Win the Battle for Organic Growth
From Chief Executive Magazine: CEOs are investing in emotional connection with customers to increase profitable growth.
Harnessing Marketing’s Most Powerful Tool: Emotion
Forrester lays out practices - including Motista’s intelligence - that brands can follow to apply emotions to marketing strategy and execution.
Emotional Connection: A New Growth Strategy for CMOs
From the CMO Council: Marketing leaders are using Motista’s intelligence to operationalize emotional motivations, leading to gains in customer value.
The EQ of Branding
From Branding Magazine: Firms that tap into predictive emotions enjoy stronger differentiation and growth.
An Emotional Connection Matters More Than Customer Satisfaction
From the Harvard Business Review: Emotional connection is a more predictive KPI than satisfaction.
Banks Get Personal in their Marketing
From The Wall Street Journal: Financial institutions are using new kinds of data and analytics - including Motista - to grow customer relationships.
From Promotion to Emotion: Connecting B2B Customers to Brands
As seen at Think with Google: B2B brands are using emotion to target and connect with customers across the selling journey.
Emotional Connection: A Predictive Metric for CFOs
From CFO Magazine: Organic growth and ROI can increase substantially when firms build emotional connection with customers.