Motista helped a $1B apparel brand boost personalization results. While the firm had the building blocks in place, personalized digital experiences were not yielding expected lifts. Motista overlaid predictive intelligence showing - for each customer microsegment - the most important emotional motivations and touch points driving behaviors along the journey. In complement to internal data, Motista’s intelligence led to more relevant experiences, growing clicks and purchases. One year after scaling with Motista, personalization yielded an 18% lift in customer spend and a 27% gain in CLV.

Motista’s intelligence proved key in a $20B acquisition in the financial industry. The acquirer, a large wealth manager, leveraged Motista pre-closing to scrutinize the customers of the acquiree, a digital-first rival. Measuring customers’ motivations identified unforeseen areas of growth and risk. From there, Motista developed “Day 1 Playbooks” the acquirer used to engage, retain and grow acquired customers. Playbooks specified the precise motivations, messages and touch points to emphasize across wealth tiers. One and two years after closing, the acquirer exceeded its metrics for client and asset retention.