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Multifamily

Investors and operators use Motista’s predictive intelligence to better scrutinize, value and derisk new assets, and optimize NOIs and IRRs from existing communities.

Predictive Intelligence

For any property, Motista unveils the financial health, consumer spending, and housing psychology and behaviors for current residents. And, Motista extends these insights to the community’s most likely prospective residents. Our precise intelligence on people predicts rent and occupancy growth for each property, in complement to existing tools.

How Motista Is Used

Investors and operators use our intelligence on residents to pressure test assumptions and risks for new deals, and drive better rent and CAPX decisions across their portfolios. Motista serves sponsors, institutional and high-net-worth investors, lenders and brokers across luxury, workforce, affordable and BTR properties.

New Investments:

  • Prioritize micro-markets likely to yield rent and value growth
  • Diligence and derisk deals
  • Improve forecasts and rationalize offers

Existing Properties:

  • Anticipate challenges to occupancy and rent growth early on
  • Inform leasing strategies
  • Optimize CAPX priorities and pacing

Relationship Structures

Motista can deliver intelligence on a project basis, or ongoing to support investment and portfolio decisions. In complement to fee-based relationships, Motista selectively considers performance-based and co-investment structures.

Case Studies

Featured
Acquisition of Midwest Portfolio
Acquisition of Midwest Portfolio

Motista’s intelligence proved critical to a PE firm in acquiring and repositioning a $70M portfolio of workforce properties in the Midwest. Intelligence on the financial health and spending behaviors of current and prospective residents - and the probability they could and would pay higher rents - underpinned the business plan and valuation. One year post-acquisition, the property grew rents nearly 5%, faster than comparable properties.

Growing NOIs
Growing NOIs

A vertically integrated operator has used Motista to grow NOIs and cash flows from its portfolio of Class A and B properties. Intelligence on residents’ financial health and housing behaviors serves as an “early warning system” for upticks in vacancies and push-backs on rent increases, informing leasing strategies. CAPX priorities and pacing are also informed through this deep understanding of residents’ preferences and financial conditions.