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Solutions for Customer Growth

Motista uniquely helps brands design, derisk and activate investments in personalization, innovations and AI. Across industries, our predictive intelligence links customers’ motivations and behaviors to greater financial value.

Predictive Intelligence

Motista knows the precise motivations - emotional and rational - that drive customers to choose, spend money on, remain loyal to, and recommend brands. These are called Predictive Motivations®.

Motista collects data on people’s motivations - unspoken emotions, aspirations, and needs. And, Motista aggregates data on people’s shopping, spending and loyalty behaviors. On this powerful foundation, Motista determines the motivations that predict customer behaviors. These Predictive Motivations are available across B2C and B2B industries, individual brands, and customer segments.

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A woman in an orange shirt and a man in a blue shirt sit at a wooden table in a cafe, looking at a laptop and a smartphone. The woman points at the laptop screen while the man looks on with a thoughtful expression. Coffee cups are on the table, and l
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How Motista Is Used

Motista’s intelligence equips teams with “secret sauce” - knowing precisely what their customers need to understand, feel and believe to drive profitable behaviors.

Personalization

    Motista boosts the impact of personalization. For each customer segment and stage of the journey, teams learn the precise motivations that predict behaviors. This unique intelligence overlays personalization engines for ecommerce, customer service and marketing. Motista has enriched personalization for brands in the healthcare, financial services, technology and retail industries.

Innovations

    Customer innovations are more effective when driven by Motista’s intelligence. Teams discover untapped opportunities to connect to customers’ emotions through innovations in products and experiences. As examples, our intelligence led to a large bank’s new credit card for Gen Zs, the “store of the future” for a leading apparel retailer, and the brand reinvention for a global dining franchise.

Data for AI Model Training

    Using our extensive, proprietary intelligence on people’s motivations, Motista selectively helps firms enrich AI models and applications for general learning, marketing, commerce and customer service. AI models trained to understand why customers behave the way they do perform more empathetically and effectively.

Mergers & Acquisitions

    Motista enables acquirers to better diligence the customers of target firms by understanding their motivations and connections. After all, these are what predict future behaviors and financial value. Further, Motista helps acquirers build actionable playbooks to deepen relationships with “new” customers after closing. Motista has supported transactions in the financial services, retail, and real estate industries.

Relationship Structures

Motista can deliver intelligence on a project basis, or ongoing to support activation decisions. In complement to fee-based relationships, Motista selectively considers performance-based structures.

Case Studies

Featured
Retail Personalization
Retail Personalization

Motista helped a $1B apparel brand boost personalization results. While the firm had the building blocks in place, personalized digital experiences were not yielding expected lifts. Motista overlaid predictive intelligence showing - for each customer microsegment - the most important emotional motivations and touch points driving behaviors along the journey. In complement to internal data, Motista’s intelligence led to more relevant experiences, growing clicks and purchases. One year after scaling with Motista, personalization yielded an 18% lift in customer spend and a 27% gain in CLV.

Financial Services M&A
Financial Services M&A

Motista’s intelligence proved key in a $20B acquisition in the financial industry. The acquirer, a large wealth manager, leveraged Motista pre-closing to scrutinize the customers of the acquiree, a digital-first rival. Measuring customers’ motivations identified unforeseen areas of growth and risk. From there, Motista developed “Day 1 Playbooks” the acquirer used to engage, retain and grow acquired customers. Playbooks specified the precise motivations, messages and touch points to emphasize across wealth tiers. One and two years after closing, the acquirer exceeded its metrics for client and asset retention. 

On-Demand Reports For Financial Firms

Motista provides specialized, on-demand reports to financial firms. Reports identify the Predictive Motivations driving clients to choose, remain loyal to and deepen relationships with banks and investment firms. Motista’s current reports focus on Millennial clients.

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